Joseph Politano: Doing a job for the audience

In our most recent Twitter Space conversation, Joey Politano of

Apricitas Economics

explained how he grew his economics publications from scratch. His keys to growth were publishing consistently on a schedule, using Twitter to self-promote, and thinking strategically about how he could apply his economic analysis skills to best serve his audience.

Highlights:

• Substack Recommendations were a big help for Joey—he got eight thousand subscribers from being recommended by 80 other publications.

• Best way to grow an audience? Master the basics: do quality work and focus on “doing a job” for the reader. For Joey, the job is collection, data analysis, and broadcasting of newly-released economic data—”the job is the charts.” For other Substack writers and creators, it could be other types of content, such as personal essays or art.

• A quote from Joey: “People will come back if they leave your Substack feeling a little smarter than they entered, or if they feel like there’s a little bit of a weight off their shoulders, something’s clearer to them.”

Thanks to the Substack writers who tuned in live for Investing Happy Hour:

• Matthew Klein of

  The Overshoot

• Devin Lasarre of

  Invariant

• Simon Owens of

  Simon Owens

• FX Macro Guy of

  FXMacroGuy

• Brian C. Albrecht of

  Economic Forces

Were you there too? Say “hello” in the comments.

Chat soon,
Linda

Subscribe to

Joseph Politano

’s publication,

Apricitas Economics

, and learn more about how Joseph grew on Substack.

This conversation first took place as part of Investing Happy Hour. Subscribe to Investing on Substack to stay in the loop about conversations among finance, investing, economics, and crypto writers and creators.